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Measurement in 2010:
Avoiding 'Hybrid' Confusion
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| Wednesday, January 20, 2010 10:00 AM - 10:30 AM PST |
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Audience measurement is far more complicated in today's online world than it was even a year ago. Listen in as we explain what has caused this complication, how businesses are currently trying to deal with the problem, and how we believe audience measurement will look moving forward.
Agenda:
- A 'Single Currency' for online audience measurement
- Blurring of lines between online and offline
- Audience fragmentation: 'winners' and 'niches'
- Measurement matched to Monetization strategies
- The new meaning of 'rapid response' to campaigns
- How the new 'Hybrid' measurement actually works
This will be a live event with an active Question and Answer session.
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SPEAKERS:
T.S. Kelly, a 20 year veteran of the media research industry (both digital and traditional), has held senior research positions at Clear Channel, Nielsen, Doner Advertising, Quantcast, and recently, the global head of Research & Insight at Havas Digital before founding his own consulting practice,
The Media Strategist, earlier in 2009.
John Martin, President, CEO of Crowd Science, is a software architect out of comScore and Cisco Systems. At comScore, John designed and built SiteRecruit, an enterprise recruitment product that started out as a simple enabling technology, allowing enterprise customers to intercept and recruit website visitors for in-house research, but soon grew to become a business driver in its own right, and now sits on some of the busiest websites on the internet.
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